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Flash and Search Engines
Rule of Thumb: Search Engine spiders and bots as well as accessibility should always be considered when designing a website.
Adobe Flash has become an industry standard for web animation. Flash can add interest, great visual effects and good information to your website. Before you decide to add a Flash movie to your website, make sure that it adds value to your website. Search engine spiders and screen readers cannot see Flash information. They can only read the HTML code of a web page. Meaningful content could be hidden from search engines if it is embedded in Flash files instead of HTML code. Make sure the risk is worth it.
Flash Guidelines
- Use Flash to enhance your Web pages, add interest and interactivity.
- Entire websites should not be designed using Flash
- Do not use Flash navigation without alternative HTML links
- Include structured HTML with structural tags, text links, and good content.
- Always include a "skip intro" HTML link on a Flash splash page.
- Use the accessibility features of Flash to add descriptive text that will be read aloud by assisting technologies.
Search Engines and Flash
There has been progress in search engines ability to access text content contained in Flash files. Some search engines have the ability to read Flash files and extract text and links.
- capability to follow links inside Flash movies
- relies on a website's link popularity score, page content, and structural elements to rank Web sites.
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