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NOTE: This is a collection of information and links collected over the years that might provide useful information. A Safer Company LLC does not guarantee, endorse or approve any of these links or their scripts. Use these links to other websites at your own risk.

Search Engines

Please surf the internet and find information about how to best design your website so search engines can find your website.

What is a search engine?  Start with http://en.wikipedia.org/wiki/Search_engine_optimization. 

• What is manual submission?  * *Submitting your website to search engines yourself, not using software to submit the site for you.**
• How do search engines search a website? * *Search engines use crawlers to find pages for their algorithmic search results**
• What are the two ways that you can prevent a file or directory from being searched? * *webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain**
• What is White hat SEO? * *Effective marketing, making efforts to deliver quality content to an audience that has requested the quality content.**
• What is Black hat SEO?  * *Attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception.**
• What advice does Wikipedia give about SEO companies? * *SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.**
1. What are some of the best ways to increase your search engine ranking?

• **1) Cross linking between pages of the same website to provide more links to most important pages may improve its visibility.
• Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.
• 3) Updating content so as to keep search engines crawling back frequently can give additional weight to a site.
  4) Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic.
• 5) URL normalization of web pages accessible via multiple urls, using the "canonical" meta tag or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.**

Search Engine	URL	Require HTML Changes	Cost	What information can you get?	Can clients see the information?	Sitemap Format
Google	http://www.google.com/addurl/	No	Free	Get data about crawling, indexing, search traffic, etc.	No	No
Yahoo	http://siteexplorer.search.yahoo.com/submit	No	Free	Data analysis tool, demographic reports, visitor click paths, etc.	No	No
Bing/Live	http://www.bing.com/webmaster/SubmitSitePage.aspx	No	Free	None	No	No
Ask	http://submissions.ask.com/ping?sitemap=http://www.YourWebSite.com/sitemap.xml	No	Free	None	No	Yes. Open-format Sitemaps protocol
AOL(Uses Google)	http://www.google.com/addurl/	No	Free	Google analytics.	No	No

 

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Page last updated: May 31, 2012 14:31 PM