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± Phase 4
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± Phase 5
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Implement and Market Website

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NOTE: This is a collection of information and links collected over the years that might provide useful information. A Safer Company LLC does not guarantee, endorse or approve any of these links or their scripts. Use these links to other websites at your own risk.

SubDomain Names

Google Analytics

Advantages

1. A subdomain is treated like a new domain
2. Can set up separate Google Analytics for each subdomain name
3. broken down into smaller pieces without losing the brand image associated with the domain name.
4. use subdomains to focus on separate products or services
5. subdomain creates a separate URL and in turn a separate web presence, all within your same main hosting account.
6. structure helps organize diverse topics into a coherent format.
7. Can help boost search engine rankings
   1. use your important keywords in your subdomain name potential advantages of subdomains when it comes to the increased number of keyword rankings
   2. each subdomains should be structured and developed as a completely independent Web site.
   3. Avoid Spamming Penalties don't use similar content. The result of duplicated content is often low rankings and in many cases can result in total delisting from the search engines.
   1. avoid the use of duplicate content on any page of a subdomain - and that includes the main page (or index page) of each.
   2. maintain a consistent theme but creating unique content on each. Since most search engines consider a site's overall theme, websites can have problems if one subdirectory is about dedicated hosting and another is about hybrid automobiles. Subdomains let you create an entire site around a specific subject topic and that is how they are best used.
   3. Content and Site Maintenance with Subdomains
      1. create unique content as well as organize your Web presence.
      2. content need to be stored separately.
      3. content is considered by many still more important than the actual site and subdomain structure.
      4. Sharing cookies among all subdomains As explained earlier, cookies are not shared among subdomains or between the domain and the subdomain. In order to set cookies accessible by all subdomains, use the following techniques:
         1. While writing the cookie, set the cookie domain to ".domain.ext" so that it applies to all subdomains.
         2. If the cookie domain is set to ".domain.ext", it will not be accessible by a user who types in the address without the www before the domain (i.e. http://domain.ext). Therefore, redirect all requests without www to http://www.domain.ext.

         There are some reported problems with the above approach. It is safe to set the default cookie with no domain specified and then set another one with domain as ".domain.ext". In this case there is no need for the redirects. However, remember that session cookies are set by the web server software and you may not have control over how the cookie domain is set.

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Page last updated: May 31, 2012 14:43 PM